In early 2014 TOP Marketing USA was approached by a chemist who had developed a recipe for the world's first caffeine free energy drink. Knowing the demand for such a product could be enormous TOP Marketing USA was hired to create a brand name, a product and packaging design and name the flavors that were in development. TOP Marketing USA did a comprehensive market study concerning existing brands names, designs and packaging before coming up with the ulitmate brand name. Once a name had been agreed to internally the company vetted the name for its trademark, designed the logo, the can, the packaging and the marketing material for presentation to the inventor. The pitch was a success and Laser Energy was launched. The entire process took less than 5 weeks and today Laser is distributed in more than 14 states and growing exponentially.