Enterprise taps TOP Marketing USA for NHL Winter Classic Activation

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TOP Marketing USA was engaged by Enterprise to develop a high quality premium in conjunction with the brand’s NHL Winter Classic activation. Enterprise came up with an ingenious fan engagement concept whereby fans tried to shoot a puck into a dryer ( a la Sidney Crosby as a youth). ¬†Fans lined up to try their luck and afterwards were rewarded with a pair of custom binoculars bearing the Enterprise and NHL Winter Classic logos. Not only were the binoculars a terrific keepsake, that puts the Enterprise brand at the forefront with thousands of hockey fans, but they also were the must-have accessory in the stadium for the event. TOP Marketing USA staff reported that thousands of fans were using their binoculars to get a close up view of their favorite players during the game.

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TOP Marketing USA is proud to work with Enterprise on many of their terrific branding initiatives.

TOP Marketing USA is proud to be a Preferred Premium Supplier of the NHL.

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